Pininfarina in London- Italian Cultural Institute

Friday, June 22, 2012 – Sunday, July 15, 2012


Italian Cultural Institute

With a history dating back to 1930, Pininfarina is based on values of creativity, experience and innovation without forgetting tradition. It combines avant-garde style and technical solutions aimed at functionality. If Pininfarina is known worldwide for car design, Pininfarina Extra (specializing in product and interior design, architecture, nautics and aeronautics) expresses its design philosophy in all areas of life where beauty combines with elegance, functionality and comfort. Founded in 1986 and led by Paolo Pininfarina, Pininfarina Extra is located in Cambiano (Turin). Among its most recent projects: the Keating Hotel by Pininfarina in San Diego, the Coca-Cola Freestyle drinks machine, the interiors of the Juventus Stadium, the Snaidero Ola 20 kitchen, and the Primatist B62’ yacht.

Read more: Italian Cultural Institute

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